Fulfilling the Promise of the Scarless Surgery Revolution

 

"Fulfilling the Promise of the Scarless Surgery Revolution" Special Report publisjhed by Elsevier Business Intelligence.

When will breakthrough endoscopic technologies hit prime time?
Originally published in Medtech Insight: Medical Technology Market Intelligence®

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It’s not quite Star Trek, but the future of scarless surgery is in sight, and its allure as a profitable market has companies scrambling to get in front of the revolution. But is it worth the effort? Will physicians adopt the new technology, or will it be a monumental flop? Who’s already developed scarless surgery technologies, and what’s the potential for those devices? This Special Report answers all the questions and clarifies the cloudy future of scarless surgery, whether you’re already in the space or considering its potential.

This detailed 48-page report is a must-read for every R&D, business development and investment executive in medical technology today, from surgical device manufacturers to medical imaging companies.

Prepared by Medtech Insight’s expert analysts, the report spotlights the problems and potentials of the leading scarless surgery technologies, their market potential and the probable timeline for growth.

This Special Report examines:

• Both sides of the raging debate over the future of single-incision laparoscopy
• The market potential for this revolutionary, but controversial, new procedure
• The major technologies and players in this highly-competitive device market
• The view from inside the surgeon community
• The potential for confocal microscopy and Natural Orifice Translumenal Endoscopic Surgery (NOTES) in scarless surgery
• Every factor that will impact the future of the scarless surgery revolution

Single-incision laparoscopy or natural orifice surgery: Which will win the day, or is there room for both?

The approaches to scarless surgery are diverse, each offering distinct advantages and disadvantages. This report helps you understand the specific benefits of each technology, the technical details of each, and how both device developers and the medical community view the future of this market. You'll also learn how new adjunctive tissue characterization technologies like confocal microscopy could play into endoscopy's evolving future.

What will drive physicians’ acceptance of these new technologies – and what will drive them away?

Is improved cosmesis enough of an incentive for surgeons to switch from traditional surgery to scarless surgery, or will increased costs and complex training dampen enthusiasm? Everyone has an opinion, and this report examines the pros and cons of investing time, money and effort into this space.

Who is the competition?

This report includes a complete survey of existing and developing technologies in this space, including developer, regulatory status and the product's outlook directly from top executives at these companies.

These are just some of the issues and actionable guidance included in this report. And it could only be delivered by Medtech Insight, the premier resource for medical technology intelligence, relied on by executives at 30 of the top 50 medtech companies in the world.