PEAK Cuts Into The Competitive Electrosurgery Market

Article preview from IN VIVO - April 01, 2011

PEAK Surgical is looking to crack the OR market with its PlasmaBlade, which uses RF energy to dissect and seal tissue. But to get there it will have to go head-to-head with some of the device industry's giants.

PEAK Cuts Into The Competitive Electrosurgery Market

Article preview from IN VIVO - April 01, 2011

Nearly 100 years ago, Harvard professor William T. Bovie began working on the first electrosurgical device, an instrument that made its ultimate debut in 1926. Over the next century, electrosurgical tools starting with the Bovie device earned their place as staples in the modern-day operating room, enabling surgeons to quickly cut and cauterize large sections of tissue across nearly every surgical specialty. Bovie Medical Corp., which bears the name of the technology's founder, now shares this field with medical giants like Johnson & Johnson and Covidien Ltd.

Electrosurgery devices when first introduced represented a major advance for surgeons, enabling them to dissect significantly more tissue with an energy-device than with a scalpel while also cauterizing and sealing the tissue to prevent bleeding. New arrivals to the field merely had to demonstrate how their advanced devices did a cleaner job of cutting and sealing to win over surgeons and hospitals. The fact that improved performance came at a higher cost didn't factor heavily into a surgeon's or hospital's ultimate decision of whether or not to use the device.

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