Article preview from Medtech Insight - December , 2011
Consumers of aesthetic procedures are still looking for the perfect option – one that produces a more youthful looking face, but does not require much, if any, downtime. Ideally, these consumers also would like something that offered a long-lasting effect and was delivered with minimal pain and discomfort. At the 2011 AAFPRS conference, held recently in San Francisco, CA, the Emerging Trends and Technologies session focused on new and developing technologies that could meet some of these demands.
Article preview from Medtech Insight - December , 2011
In a business where revenue rests heavily on out-of-pocket payments, aesthetic treatments seem more vulnerable to economic conditions, and data supports that theory. The annual survey by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) found the average number of facelifts performed per physician decreased from 65 in 2009 to 50 in 2010. However, the good news is the number of nonsurgical procedures is up – a direct result of patients being more educated about plastic surgery and wanting to delay surgical procedures. As a result, the market for minimally invasive treatments continues to grow, although the public remains quite demanding when it comes to results.
Aesthetic-minded consumers are still looking for the perfect option – one that produces a more youthful looking face, but does not require much, if any, downtime. Ideally, these consumers also would like something that offered a long-lasting effect and was delivered with minimal pain and discomfort. Although the bar may seem to be set unrealistically high, physicians and manufacturers know that if such a treatment existed, it could potentially generate huge public interest and huge profits, which is why research in this arena continues unabated.
At the 2011 AAFPRS conference, held recently in San Francisco, CA, the Emerging Trends and Technologies session focused on new and developing technologies that could meet some of these demands. Whether these products live up to marketing promises remains to be seen, but if there is an industry-changing product on the horizon, it may have been presented in this forum.
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