Article preview from Medtech Insight - January , 2012
Marketplace uncertainty and pressures to reduce costs have had a major impact on the market for medical imaging technologies. Medtech Insight interviews Gregory Sorensen, MD, Siemens Healthcare’s CEO for North America about what’s on the horizon for the industry.
Article preview from Medtech Insight - January , 2012
The market for medical imaging technologies has slowed significantly in recent years and health care reform has placed tremendous pressure on physicians and industry to justify the value of advanced imaging technologies, such as computed tomography (CT), positron emission tomography (PET), and magnetic resonance imaging (MRI), and to demonstrate where these technologies truly advance patient care. At the same time, new advanced imaging technologies are emerging that have the potential to reduce radiation exposure; improve diagnostic accuracy; provide new insight into the structure, function, and pathophysiology of disease; and help address critical and unmet medical needs in areas such as oncology, Alzheimer’s, and pediatrics.
Given these challenges and breakthroughs, what lies ahead for medical imaging? To find out more about the future of this field, Medtech Insight recently spoke with Gregory Sorensen, MD, a world-renowned neuroradiologist and researcher who became CEO of Siemens AG’s Siemens Healthcare, North America, in June 2011. In the prestigious New Horizons Lecture at the Radiological Society of North America 2011, Dr. Sorensen discussed cutting-edge advances in imaging technologies and the future of medical imaging in a presentation entitled “Mechanistic Imaging—MR-PET, 7-Tesla MRI, and Beyond.”
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