A New Era Dawns in Physician-Device Industry Relationships

Article preview reprinted Medtech Insight - March, 2009 

The push for transparency in the health care industry has moved beyond initial regulations focused on hospital safety disclosures and is now taking on longstanding marketing practices by manufacturers.

A New Era Dawns in Physician-Device Industry Relationships

Article preview reprinted Medtech Insight - March, 2009 

This time, money trails are the focal point, and if medical device manufacturers start to feel as if someone is spying over their shoulders, it may be more than paranoid imaginations at work. A growing list of regulations and "codes of conduct" are popping up with guidelines for any type of gratuity passing from manufacturers to physicians or hospitals. These new laws and rules are meant to be stringent and they will impact every manufacturer in the device industry.

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Companies mentioned in this article:

Biomet Inc.

Johnson & Johnson

DePuy Orthopaedics Inc.

National Institutes of Health

Smith & Nephew PLC

Smith & Nephew Inc.

Stryker Corp.

Stryker Orthopedics

US Department of Health and Human Services

Zimmer Holdings Inc.

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