The Promise of Social Media and Web 2.0 for Life Science Companies

An exclusive Q&A with Coleen Klasmeier, Partner and Head of Sidley's FDA Regulatory Practice and former Staff Attorney/Special Assistant to the Chief Counsel of FDA.

 
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When Coleen Klasmeier talks about social media and the potential of Web 2.0 to her life science clients, she is talking about more than Twitter or Facebook.

"What we're talking about are the unprecedented opportunities (and challenges) the Web presents the life science industry," said Coleen Klasmeier who heads Sidley's FDA Regulatory Practice in Washington DC. "Pharma, medtech and biotech companies are just now starting to dip their toes in the largely untested regulatory waters that the enriched online communities of doctors and patient groups have to offer these companies," she added.

Coleen Klasmeier shared her insights with Medical Devices Today about:

• How some forward thinking medical device and other biomedical companies are taking advantage of social media while others sit on the sidelines
• Some of the complex business, legal and regulatory implications of social media for the life science industry
• How prepared the FDA and other regulatory agencies are to handle the issues created by Web 2.0

  Click here to download the exclusive 5-page Q&A with Coleen Klasmeier

Related Reading:

Key To Drug Marketing: Evolve, Evolve, Evolve - April 1, 2009 - The Pink Sheet DAILY

Social Media: Ignorance Not Bliss For Pharma, DIA Panelists Say - March 2, 2009 - The Pink Sheet

Social Networking Sites: Small Step For Firms, Giant Leap For Research - December 15, 2008 - The Pink Sheet

New Media Is The New Frontier For Drug Promotion - November 17, 2008 - The Pink Sheet

FDA's Advertising Enforcement Turns Its Focus To YouTube, ADHD Drugs - October 6, 2008 - The Pink Sheet

Wiki-How: FDLI Panel Cautions Firms On New Media Use - September 15, 2008 - The Pink Sheet

Legal Issues Abound For Device Marketers In The Blogosphere - May 12, 2008 - The Gray Sheet

Pfizer Gets Access To Physicians' Online Conversations Through Sermo Deal - October 15, 2007 - The Pink Sheet

Internet Promotions Must Be Redesigned After FDA Cites Sponsored Web Links - April 13, 2009 - The Pink Sheet

On The Record is new feature from Medical Devices Today featuring topical Q&A's with industry thought leaders. For more information, please contact Sean Smith at [email protected].