Article preview from Medtech Insight - May 1, 2011
Technology and techniques for minimally invasive surgery continue to evolve as medical device manufacturers and clinicians alike look for ways to further minimize the invasiveness, pain, and scarring associated with surgery. At the same time, the economy and health care reform have created challenges for medical device manufacturers. In response to these challenges, mannufacturers competing in the MIS market are developing new products and marketing strategies designed to ease both the economic and environmental impact for providers.
Article preview from Medtech Insight - May 1, 2011
Technology and techniques for minimally invasive surgery (MIS) continue to evolve as medical device manufacturers and clinicians alike look for ways to further minimize the invasiveness, pain, and scarring associated with surgery. At the same time, the economy and health care reform have created challenges for medical device manufacturers, and companies have been working to meet the demands of a market facing increasingly stringent regulatory requirements, declining reimbursements, increasing standardization, and a growing need for evidence-based outcomes.
In response to these challenges, manufacturers competing in the MIS market are developing new products and marketing strategies designed to ease both the economic and environmental impact for providers. Companies are also miniaturizing technology in a continued effort to further decrease the invasiveness of surgery and are targeting more invasive surgical procedures with the greatest potential to benefit both clinically and economically from a more minimally invasive approach. At this year's meeting of the Society of American Gastrointestinal Endoscopic Surgeons (SAGES), held in San Antonio, TX, in March, several trends were evident in both the lecture hall and in the exhibit hall. One trend that has been emerging slowly, but was even more prominent at this year's meeting, is the increasing focus on cost containment and minimizing the environmental impact of new medical technologies. Almost every manufacturer of MIS products seems to be going "green" in some way and is developing new technologies with an eye for reducing inventory space and medical waste. New MIS products are becoming smaller, more modular, reposable, or reusable, and manufacturers are developing these products not only to address the cost containment and environmental sustainability objectives of customers, but also to retain or gain a competitive edge in this evolving market.
In terms of MIS technologies, at this year's SAGES the rhetoric and interest surrounding single-incision laparoscopy (SILS) were very different than they were two years ago when SILS was the topic of the day .
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