Entellus: Helping The Interventional Revolution Balloon In Sinus Therapy

Article preview from IN VIVO - June 1, 2011

The second company in the US looking to replace certain sinus surgeries with interventional procedures, Entellus is looking to further advance this technology by moving treatment from the OR to the doctor's office.

 
Entellus: Helping The Interventional Revolution Balloon In Sinus Therapy

Article preview from IN VIVO - June 1, 2011

Perhaps the most transformative trend in the history of medical device innovation has been the move from open surgery to percutaneous or interventional procedures, radically changing both the practice of medicine and the device industry. Few could anticipate the innovative cascade that Andreas Gruentzig, MD, triggered in 1977 when he performed the first coronary angioplasty. The interventional revolution that started in cardiology, made possible by the development of catheters and balloons to replace traditional surgical instrumentation, enabled clinicians to gain access to the treatment site through small punctures, rather than large incisions.

The broad appeal of these procedures to physicians, patients, and payors – owing largely to their resulting reduction of trauma, shortened procedure time, lower cost, and equal efficacy as compared with the surgeries they have replaced – has been a boon to the device industry. The result: the birth of new technology-hungry clinical subspecialties, whose clinicians depend upon the new tools developed by product companies in order to adopt these less invasive procedures.

The impact of the interventional revolution is still being felt well beyond cardiology. The technology's broad appeal generates long coattails that continue to reach into new clinical spaces. The movement that started with coronary artery disease has expanded to peripheral vascular disease, renal failure, stroke, and most recently heart valve replacement and repair, where transcatheter approaches look to be the next blockbuster device market.

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